Bringing the beauty of yesteryear into the present: choosing vintage gold brocade fabric

It's easy to follow trends.

New colors, new patterns, new designs.

However, HARUMEKI does not deliberately try to create something "now."

What we have in hand is

Scraps of gold brocade fabric woven some time ago.

The beauty that has been accumulated over time is

I think it makes sense to release it to the world now.

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Brocade fabric was not something "newly created"

Brocade fabric is originally

✔ Hina dolls

✔ May doll

✔ Uchikake

✔ Ceremonial attire

It is a special cloth that has been used at important times in life and at places of prayer .

It is difficult to use every last bolt of fabric,

Scraps will inevitably occur.

They have been around for a long time.

It has slept in a warehouse without ever being seen in public.

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HARUMEKI deals in scraps and past designs.

HARUMEKI's gold brocade fabric is

• It's not the latest trend

• It's not a trendy color right now

• It's not a modern redesign.

Ultimately

Genuine gold brocade fabric woven with an old-fashioned aesthetic sense.

That's why,

The atmosphere of the times is there.

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We would like to call it "vintage brocade."

What is vintage?

It doesn't mean it's old.

✔ Still beautiful over time

✔ You will never get the same thing twice

✔ Has a background and story

HARUMEKI's gold brocade fabric is

It meets exactly that requirement.

The same pattern cannot be woven again.

The same color never appears twice.

That's why it's a one-of-a-kind item.

That's why value is created.

■Vintage gold brocade fabrics are rare because of their old designs

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Rather than "adding" current designs, "placing" them in your current lifestyle

HARUMEKI is

We do not remake gold brocade fabric to modernize it.

instead,

• Change size

• Change shape

• Change how you use it

This has made it possible to incorporate it into modern life .

On the table.

In the bag.

Time to read a book.

Because the design is not changed,

The original presence of the gold brocade remains.

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Sustainability means "not forcing new things"

HARUMEKI's idea of ​​sustainability is

It's not about creating new eco-friendly materials.

• What already exists

• Don't force change

• Rediscovering value

This is also a traditional Japanese way of thinking.

Don't throw away scraps of gold brocade.

Don't discard the aesthetic sense of the past.

it is,

The choice to use up the culture.

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Japan's traditional culture is not something from the past, but something to use now

Traditional culture is

It's not just something to save.

HARUMEKI is

I don't want to turn the brocade fabric back into a work of art.

We would like to bring it back into the world as an everyday item .

It's not a flashy claim,

The Japanese feel is quiet but clear.

■Use scraps as fabric boards for interior décor

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The future of vintage brocade that HARUMEKI wants to deliver

This fabric is

Something that has added color to someone's celebration.

That time is over,

Now, it will gently accompany you in your daily life.

It's not new.

But it's not old either.

It's only now that time has passed that it feels just right.

That is what HARUMEKI thinks.

The value of vintage brocade fabric.

⇩Vintage gold brocade fabric scraps

https://harumeki.jp/collections/hina-doll-fabric-do-it-yourself-doll-fabric