About us
HARUMEKI is
全ては「MOTTAINAI」からはじまった
日本の伝統文化の再生物語
HARUMEKI, vintage gold brocade fabric
This is a sustainable gift brand that transforms Japanese goods into "cute, desirable items that you'll want to own."
Although it is made from traditional materials, it is not too flashy and blends naturally into everyday life.
At the same time, it has a special feeling that makes it stand out and is unique to you.
All items are handmade and one-of-a-kind, so no one will have the same item as you, but they have a warm charm that makes you feel like you can connect with someone.
We want to make traditional Japanese beauty more accessible and more adorable! We want everyone to enjoy it.
HARUMEKI will continue to create a sustainable form of manufacturing while delivering a new form of Japanese culture.
New life born from scraps of Hina dolls
We, HARUMEKI, were born in Takahashi City, Okayama Prefecture. We started out with scraps of fabric that were discarded during the process of making Hina dolls. It would be a shame to throw away such high-quality fabric. That's where it all began.
Subheading
「花言葉」のように、今日の自分を整える。
「今日は大事な日だから、勢いのある『波』のコースターを」「心を静めたい夜は、穏やかな『青海波』のブックカバーを」。機能は雑貨として使いこなし、意味は「織言葉」として纏う。お守りよりも軽やかに、今の気分に合わせて着せ替える贅沢。日常のふとした瞬間に、選んだ文様があなたにエールを贈ります。言葉にならない想いを文様に託して贈るギフトとしても、一生枯れることのない物語が、あたたかな絆を繋ぎます。
Cherishing the warmth of handmade items
Each and every HARUMEKI item is handmade by a craftsman.
We value the warmth of handmade products, offering special value to loved ones by offering the "texture of the fabric" and "individual tailoring" that can never be achieved through mass production, and by creating an experience that fills the heart the moment the item is held in your hands, and an item that can be chosen as a special gift.
Brand Story
The story of Takahashi City, Okayama Prefecture, which all began with a desire to waste something
Scraps of gold brocade fabric are produced when making Hina dolls. It is common knowledge that they are discarded. However, it seems a shame to throw away such beautiful fabric.