About us
HARUMEKI is
It all started with "MOTTAINAI."
The Rebirth Story of Japan's Traditional Culture
HARUMEKI, vintage gold brocade fabric
This is a sustainable gift brand that transforms Japanese goods into "cute, desirable items that you'll want to own."
Although it is made from traditional materials, it is not too flashy and blends naturally into everyday life.
At the same time, it has a special feeling that makes it stand out and is unique to you.
All items are handmade and one-of-a-kind, so no one will have the same item as you, but they have a warm charm that makes you feel like you can connect with someone.
We want to make traditional Japanese beauty more accessible and more adorable! We want everyone to enjoy it.
HARUMEKI will continue to create a sustainable form of manufacturing while delivering a new form of Japanese culture.
New life born from scraps of Hina dolls
We, HARUMEKI, were born in Takahashi City, Okayama Prefecture. We started out with scraps of fabric that were discarded during the process of making Hina dolls. It would be a shame to throw away such high-quality fabric. That's where it all began.
Subheading
Like the language of flowers, I'm getting myself in order today.
"Today's an important day, so I'll use the 'Wave' coaster, full of momentum." "On nights when I want to calm my mind, I'll use the gentle 'Seigaiha' book cover." These items function as everyday goods, but their meanings are worn like "woven words." It's a luxury to be able to change them to suit your mood, lighter than an amulet. In the fleeting moments of everyday life, the patterns you choose will cheer you on. As a gift, entrusting unspoken feelings to a pattern, an everlasting story will connect warm bonds.
Cherishing the warmth of handmade items
Each and every HARUMEKI item is handmade by a craftsman.
We value the warmth of handmade products, offering special value to loved ones by offering the "texture of the fabric" and "individual tailoring" that can never be achieved through mass production, and by creating an experience that fills the heart the moment the item is held in your hands, and an item that can be chosen as a special gift.
Brand Story
The story of Takahashi City, Okayama Prefecture, which all began with a desire to waste something
Scraps of gold brocade fabric are produced when making Hina dolls. It is common knowledge that they are discarded. However, it seems a shame to throw away such beautiful fabric.