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Article: Sustainable Japanese Gifts | A new way to pass on traditions through gold brocade fabric

サステナブルな和雑貨ギフト|金襴生地がつなぐ“伝統を継ぐ新しいかたち”

Sustainable Japanese Gifts | A new way to pass on traditions through gold brocade fabric

The future can be changed by choosing not to throw things away.

HARUMEKI's manufacturing began with such a small idea.


Scraps of gold brocade are produced during the production of Hina dolls.

This beautiful fabric would normally be discarded,

The desire to "shine the light once again" is the origin of HARUMEKI.


Brocade is a traditional Japanese fabric that has been used for formal decoration since ancient times.

We want to utilize its brilliance and texture in a way that blends naturally into our current lifestyle.

This is how a new proposal was born: "sustainable Japanese gift items."


Each piece has a different pattern combination and the warmth of handmade items.

This is "recycling" by using up all the materials to the last detail,

It is also a symbol of the warmth woven by human hands.


HARUMEKI is not just a general goods brand.

All processes leading up to the product reaching the user's hands are

It is a "story" that passes on tradition to the future.


And to deliver that story as a gift.

That is what HARUMEKI considers to be the "form of a gift."

Sustainable choices can bring a smile to someone's face.

We believe in such a future.

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