An explanation of the history of brocade fabric and HARUMEKI's commitment to quality

The thousand-year story of gold brocade - HARUMEKI weaves "tradition and the present"

There is a fabric that continues to shine even today, having been around for over a thousand years.

This is "kinran," a traditional textile that Japan is proud of.

■ What is Kinran? From the Elegance of the Heian Period to the Present Day

Brocade is a high-quality silk fabric that originated in the Heian period and has been refined throughout Japanese history, from the Muromachi, Azuchi-Momoyama, and Edo periods. By weaving gold, silver, and colorful silk threads together, it creates three-dimensional patterns that resemble paintings. Due to its splendor, it was originally used in places that symbolized "formality," such as formal wear for aristocrats and samurai, decorations in tea rooms, Buddhist altar fittings and hanging scrolls for Buddhist altars, and temple robes.

Its beauty and presence truly had the power to "set the stage."

■ Why is gold brocade still being made today?

In Japan, brocade is still used in the world of traditional crafts, such as Hina dolls and Noh costumes.

It's not just nostalgia.

This is because gold brocade has a meaning that should be passed down.

For example, Hina dolls, which are meant to pray for the healthy growth of children, must be dressed in solemn and prayerful clothing.

And gold brocade is the perfect material for this costume.

Gold brocade, which has supported the Japanese culture of "special occasions," continues to be treasured through the ages as something that adds color to "special moments."

■ HARUMEKI takes on the challenge of "Bringing gold brocade to everyday life"

HARUMEKI is trying to revive this historic gold brocade fabric in a completely new form.

Our starting point is the feeling of "mottainai" (not wanting to waste) that we don't want to throw away the scraps that inevitably come out when making Hina dolls, but want to make use of them.

The fabric would normally have been discarded, but it still had beauty and a story to tell.

That's why HARUMEKI has breathed new life into this brocade.

PC cases, pouches, coasters, bookmarks, and other Japanese goods that blend into modern life.

Gold brocade has evolved from something to be "decorated" to something to be "used."

Not only preserving tradition, but also enjoying it in everyday life.

This is the "reinterpretation of tradition" that HARUMEKI aims for.

■ A piece of fabric that connects tradition and the present

The more you learn about the beauty of brocade, the more meaningful it becomes to have this fabric close to you.

Add a touch of Japanese sparkle to your everyday life.

Whether it's a gift or for yourself,

If HARUMEKI items could warm someone's heart a little...

That is our wish.