"When gold brocade blends into everyday life. The reason HARUMEKI was born."

Scraps of gold brocade that are produced when making Hina dolls.
For a long time, it was a material that was discarded unused.
But each and every one of those tiny scraps is packed with the craftsmanship and a beautiful story.

HARUMEKI was born from that feeling of "mottainai."
While cherishing tradition, we change the form and connect it to the future.
We wanted to transform brocade from a "decoration for special occasions" to "coloring your everyday life."

There are no two identical pattern combinations, making each piece unique.
All items are handmade and one of a kind.
It is not just a small item, but a "gift" that gently accompanies someone's daily life.

What HARUMEKI values ​​is "cute, but a little special."
Rather than forcing tradition on people, we aim to blend naturally into modern lifestyles.
I believe that in the future, the beautiful Japanese culture of gold brocade will continue to live on.

HARUMEKI, born from a Hina doll company in Takahashi City, Okayama Prefecture, is taking on the challenge of
Eventually, it will spread across the ocean and into the world.
"Tradition in everyday life" - We will continue to give shape to this idea one by one.